Billionaire's Tequila Business Booming: Cincoro Brand Surpasses 15 Million Mark

Ultra-Premium Tequila Owned by NBA Legends and Investor Continues to Captivate the Market

NBA Owners and Investor Fuel Cincoro's Success

Since its launch in September 2019, Cincoro Tequila, the ultra-premium tequila brand founded by five NBA owners and investor Emilia Fazzalari, has sold an impressive 15 million bottles. The brand's co-owners include Wyc Grousbeck of the Boston Celtics, Jeanie Buss of the Los Angeles Lakers, Michael Jordan of the Charlotte Hornets, Wes Edens of the Milwaukee Bucks, and Fazzalari, who is also the lead governor of the Celtics.

Cincoro's success is largely attributed to its high quality and unique blend of tequilas. The brand offers a range of tequilitas, including blanco, reposado, añejo, and extra añejo, all made from 100% Weber Azul agave and bottled at 80 proof.

The brand's co-owners have played a significant role in its marketing and promotion. Jordan, Buss, and Grousbeck are all well-known figures in the sports world, and their involvement has helped to raise Cincoro's profile. The brand has also been featured in several high-profile events, including the NBA All-Star Game and the Super Bowl.

Cincoro's success is a testament to the growing popularity of ultra-premium tequila. The brand's founders are confident that Cincoro will continue to grow in the years to come, as more and more consumers discover the quality and sophistication of its products.